In this class, you'll learn how to create seamless, cohesive marketing strategies that integrate multiple channels to deliver a unified customer experience. Whether you're a marketer looking to enhance your brand's reach or a business owner aiming to streamline your messaging, this class will provide actionable insights into omnichannel marketing. We'll begin with the foundational concepts, covering the key differences between multichannel and omnichannel approaches, and why the latter is crucial for engaging today's digitally savvy consumers. You'll learn how to map the customer journey, identifying touchpoints across digital, in-store, mobile, and social platforms. We'll discuss the importance of consistent messaging, and how to ensure your brand voice remains steady across all channels.