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Strategic Content Creation

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Dates:October 2, 2025
Meets:Th from 9:00 AM to 12 N
Location:UT Conference Center, downtown Knoxville
Cost: $169.00

There are still openings remaining at this time.

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Social media can be tricky. What time should you post content, and how often? Should you include video or photos? With a plan for strategic content creation, you'll be able to manage your accounts without letting them manage you. This course covers the basics of hashtags and posting while diving deep into the insights to create a plan that works for your target audience. You'll also create a monthly content calendar, so you'll know what you're going to post and when.

Student praise for this course: "Loved Holly Rainey as a presenter, and enjoyed the perfect class size."

Fee: $169.00
Hours:3.00
CEUs:0.30

UT Conference Center, downtown Knoxville

Holly Rainey

Holly Rainey is a Knoxville-based photographer and social media manager for a variety of local businesses and non-profit organizations. Her clients include The Maker City, Knoxville Entrepreneur Center, and Knox Brew Hub. Rainey is a part of the League of Scruffy Photographers and specializes in street and portrait photography. She is also a contributor to the "8th of August" documentary project in Knoxville, Newport & Greeneville, Tennessee, and published a book in collaboration with the Black in Appalachia non-profit organization and East Tennessee PBS.

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